Melanie Palapuz

Product & Brand Designer

Hey there 💫 I help startups and organisations turn user curiosity into long term loyalty through data-driven UX, strategic brand storytelling, and community-first design. 🌎 Global experience: Vancouver, Montréal, Toronto, Canada → London (UK)

About

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Hello, bonjour, kumusta! I’m a Senior Product & Brand Designer helping companies, creators, and communities build trust, drive retention, and grow sustainably for the long-term.

With 7+ years in UX research, brand strategy, and visual communications, I’ve partnered with agencies and startups including Briteweb, Dossier, Invoke, Creditspring, WPP Open, and DEPT. to optimise customer journeys, turning initial user curiosity into longer term engagements.

Let's build something meaningful together. hello@palapuz.design

Services

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Brand Strategy, Storytelling & Unique Value Propositioning

User, Competitor, & Market Research

Data Analysis & User Insight Discovery

Product Strategy & Roadmapping

UX/UI, Product Design, & Design Systems